The brand, designed by Ingrid Picanyol, was founded by Shanice Rakotonindraina to provide swimwear for all body types, using high-quality and recycled fabrics.
It's purpose is to give back the confidence to women at the beach, pool or in engaging in water-related activities.
It's name means love in Malagasy, the founder’s home country. Through Fitia, Shanice is giving the love and the self-love each person should feel every day, especially when summer is around the corner.
Art Director → Ingrid Picanyol
Models → Rosana Ehizele, Ángela Ferrer, Joana Ferreira & Anna Leibin
Makeup → Gisela Castells
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